Is Self Book Publishing Really Worth It

I’m planning to write my first book and I keep hearing about self book publishing aself book publishing s an option. It seems appealing because of the control and potential profits, but I’m unsure about the challenges. How much work is really involved in editing, formatting, and marketing? For authors who have gone this route, did it meet your expectations compared to traditional publishing? Are there hidden costs or pitfalls I should know about before diving in?